{"id":5744,"date":"2021-04-21T14:44:44","date_gmt":"2021-04-21T09:14:44","guid":{"rendered":"https:\/\/www.intelligencenode.com\/blog\/?p=5744"},"modified":"2025-06-11T23:46:52","modified_gmt":"2025-06-11T18:16:52","slug":"what-brands-can-learn-from-nike-adidas-digital-transformation","status":"publish","type":"post","link":"https:\/\/preprod_www.intelligencenode.com\/blog\/what-brands-can-learn-from-nike-adidas-digital-transformation\/","title":{"rendered":"Here\u2019s What Brands can Learn from Nike &#038; Adidas&#8217; Digital Disruption Amidst COVID-19"},"content":{"rendered":"\n<p><em>Examining the increasingly digital, personalized sportswear market<\/em>.<\/p>\n\n\n\n<p>As with many retail sectors, the 2020-21 sportswear faced some unprecedented changes due to COVID-19 \u2014 both from customers and the market at large.<\/p>\n\n\n\n<p>For starters, COVID\u2019s impact can be seen in changing consumer values. On a surface level, demand for athleisure increased. The pandemic forced stay-at-home orders and work-from-home set-ups that naturally led people to ditch the buttons and collars in favor of comfort. And this comfort frequently manifested in athleisure \u2014 what with its multi-purpose functionality and often sleek vibe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Examining the increasingly digital, personalized sportswear market. As with many retail sectors, the 2020-21 sportswear faced some unprecedented changes due to COVID-19 \u2014 both from customers and the market at&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-5744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand"],"jetpack_featured_media_url":"https:\/\/preprod_www.intelligencenode.com\/blog\/wp-content\/uploads\/2021\/05\/digital-distruption.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/preprod_www.intelligencenode.com\/blog\/wp-json\/wp\/v2\/posts\/5744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preprod_www.intelligencenode.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preprod_www.intelligencenode.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preprod_www.intelligencenode.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/preprod_www.intelligencenode.com\/blog\/wp-json\/wp\/v2\/comments?post=5744"}],"version-history":[{"count":16,"href":"https:\/\/preprod_www.intelligencenode.com\/blog\/wp-json\/wp\/v2\/posts\/5744\/revisions"}],"predecessor-version":[{"id":12484,"href":"https:\/\/preprod_www.intelligencenode.com\/blog\/wp-json\/wp\/v2\/posts\/5744\/revisions\/12484"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/preprod_www.intelligencenode.com\/blog\/wp-json\/wp\/v2\/media\/5784"}],"wp:attachment":[{"href":"https:\/\/preprod_www.intelligencenode.com\/blog\/wp-json\/wp\/v2\/media?parent=5744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preprod_www.intelligencenode.com\/blog\/wp-json\/wp\/v2\/categories?post=5744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preprod_www.intelligencenode.com\/blog\/wp-json\/wp\/v2\/tags?post=5744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}